Community Identity
What contributes to the best qualities of the identity of Ashland?
Support of friends, neighbors and the community
Community events – parades, black history event, street parties, etc
Tolerant community
Train
1940’s physical atmosphere
Architecture and Town layout
Historic Town
Town services – leaf removal, street clearing, trash collectionSafe town, good police service
Sense of place
Prettiest place on Amtrak
Being able to walk to the train station
What makes Ashland different from other communities around Central Virginia?
Train in the middle of Town
Sense of self “center of the universe” “full of ourselves”
Traditions: Christmas House Tour, Variety Show, Railroad Run
Low crime rate
Good Town services
Diversity in housing, not so many “cookie cutter” subdivisions
Know your neighbors
What are the threats to the identity of the Town?
Identity of Town is lost the farther you go away from the center core
Introduction of street names that have no connection or bearing on the Town
Surrounding County development
Too much rental
Drug related crime
Loss of Amtrak – do not want to become a freight town
Not thinking creatively about change
Thinking we can stay the same
Traffic brought from outside development
Lack of interest on the part of much of the public
New development out of character with the Town
Need design standards for businesses along Route 1
You don’t want big retail but that’s who has the money to pay for the improvements (i.e. tax revenue)
Sizeable housing developments
What can we do to maintain or get to the desired identity of Ashland?
Preserve neighborhoods
Positive open communication
Define the Town center – pump life into it
Gateways
A good Comprehensive Plan
Leadership programs for youth and young adults
Responsible growth
Keep Ashland from being a “cut-through” area
Transportation next to uses, not residential
Design standards
More community involvement in local government – make people understand that their opinion counts
Redevelopment of vacant properties
Continue cultural events such as Strawberry Faire; Bluemont Concerts; Train Day, Variety Show
How do neighborhoods, college, the railroad, etc. contribute to Ashland's identity?
Immensely!
Cultural events
Railroad makes commuting possible
Collectively they define the Town
Natural, Historic, Cultural, Educational Resources
What are our key resources?
Schools
College
Walkability
Diversity of People, Housing
History
Architecture
Rural surroundings
Trees/Parks/Open Space
Preservation of mature trees
Library
Live music (Coffee/Tea; Iron Horse; Hanover Arts and Activities Center)
Free Clinic
Hanover Arts and Activities Center
Book Store
Natural resources
Pool
Street grid network
Town Hall
What resources are missing, and needed?
Open Air amphitheater
Community gardens
Passive Parks
Diversity of jobs; need more professional jobs
Museums
Conference Center
Cultural entertainment for young people
Community Center
Hospital
Retirement community and health care for seniors
Children’s venue to rival the college “draw” for kids to return
Strict controls of the size of houses
What features do you value, and why?
Victorian Architecture
The train
Cross Bros Grocery
Library
Trees, sidewalks, walkability
Hanover Arts and Activities Center
Library
Parks
What are the threats to these resources?
CSX bypass
Internet – people not relating to each other
Too much development
Loss of elementary schools
Traffic is a threat to walkability
Crime
Not shopping locally
Lack of diversity
Age of existing schools
Too many rental units
How can we best utilize these resources?
Open up the college to more types of students and the community
Empty nester courses at RMC
Better publicity of college cultural events
More publicity for all of the Town’s cultural events both internally and externally
Improving walkability to cultural sites
Economic Vitality
What types of commerce - including retail, offices, and industrial - do we already have throughout Ashland?
Retail, Restaurants, Banks, Auto dealers, Auto repair, Hair salons, Real Estate, Bike shop, Wine shop, Photographer, College, Motels, Warehouses, Mini storage, Insurance companies, Pet supplies, Used books, Agricultural supplies, Coffee houses, Custom cabinetry, Dentists and Doctors offices, chiropractor, physical therapist, Dry cleaners, Lumber supply, Jewelry, Landscape design, Pharmacies, Boat sales/service, Gas stations, Consignment shop, Mail service, Lawyers, Nail salons
What types of commerce would you like to see occur in Ashland?
Bowling Alley and similar entertainment
Art Gallery and space for artisans
High end clothing and shoe stores
Larger Ukrops or organic groceries or Co-op for locally grown produce
Boutique style shopping
Outdoor dance and bandstand and more performance space
Medical Clinic
Movie Theater
Shoe Repair
Hobby & Art Supply Store
High-end restaurants
Good Pub or Grill
Diner for Breakfast and Lunch
Are there needs that you have that cannot be met in Ashland?
Appliances/electronics
Cameras
Children’s shops
Medical specialists/urgent care
Specialty Foods
Non-chain family restaurants
Larger bookstore
High-end clothing/shoes
Would like to see the service businesses on the tracks return to retail
Senior Day Care
What do people shop for in Ashland and what do they shop for outside of Ashland, and is that the right mix?
In Town
Basic Groceries
Restaurants
Auto services
Other Services
Out of Town
Furniture
Specialty Grocery
Seafood
Boutique shopping
What types of commerce would you not like to see occur in the Town?
Adult Book Stores
Tattoo Parlors
Cigarette shops
Check cashing businesses
Pawn Shops
Large Malls
Strip development
Heavy traffic producing businesses
Do not want to loose all the trees to development
Named subdivisions
Cul-de-sac developments
What types of industrial uses would be appropriate or not appropriate for the Town?
Appropriate:
Clean industry
High paying jobs
Computer Service
Small energy efficient companies
Inappropriate:
Heavy Equipment
Truck Stops
Heavy polluting companies
What contributes to the best qualities of the identity of Ashland?
Support of friends, neighbors and the community
Community events – parades, black history event, street parties, etc
Tolerant community
Train
1940’s physical atmosphere
Architecture and Town layout
Historic Town
Town services – leaf removal, street clearing, trash collectionSafe town, good police service
Sense of place
Prettiest place on Amtrak
Being able to walk to the train station
What makes Ashland different from other communities around Central Virginia?
Train in the middle of Town
Sense of self “center of the universe” “full of ourselves”
Traditions: Christmas House Tour, Variety Show, Railroad Run
Low crime rate
Good Town services
Diversity in housing, not so many “cookie cutter” subdivisions
Know your neighbors
What are the threats to the identity of the Town?
Identity of Town is lost the farther you go away from the center core
Introduction of street names that have no connection or bearing on the Town
Surrounding County development
Too much rental
Drug related crime
Loss of Amtrak – do not want to become a freight town
Not thinking creatively about change
Thinking we can stay the same
Traffic brought from outside development
Lack of interest on the part of much of the public
New development out of character with the Town
Need design standards for businesses along Route 1
You don’t want big retail but that’s who has the money to pay for the improvements (i.e. tax revenue)
Sizeable housing developments
What can we do to maintain or get to the desired identity of Ashland?
Preserve neighborhoods
Positive open communication
Define the Town center – pump life into it
Gateways
A good Comprehensive Plan
Leadership programs for youth and young adults
Responsible growth
Keep Ashland from being a “cut-through” area
Transportation next to uses, not residential
Design standards
More community involvement in local government – make people understand that their opinion counts
Redevelopment of vacant properties
Continue cultural events such as Strawberry Faire; Bluemont Concerts; Train Day, Variety Show
How do neighborhoods, college, the railroad, etc. contribute to Ashland's identity?
Immensely!
Cultural events
Railroad makes commuting possible
Collectively they define the Town
Natural, Historic, Cultural, Educational Resources
What are our key resources?
Schools
College
Walkability
Diversity of People, Housing
History
Architecture
Rural surroundings
Trees/Parks/Open Space
Preservation of mature trees
Library
Live music (Coffee/Tea; Iron Horse; Hanover Arts and Activities Center)
Free Clinic
Hanover Arts and Activities Center
Book Store
Natural resources
Pool
Street grid network
Town Hall
What resources are missing, and needed?
Open Air amphitheater
Community gardens
Passive Parks
Diversity of jobs; need more professional jobs
Museums
Conference Center
Cultural entertainment for young people
Community Center
Hospital
Retirement community and health care for seniors
Children’s venue to rival the college “draw” for kids to return
Strict controls of the size of houses
What features do you value, and why?
Victorian Architecture
The train
Cross Bros Grocery
Library
Trees, sidewalks, walkability
Hanover Arts and Activities Center
Library
Parks
What are the threats to these resources?
CSX bypass
Internet – people not relating to each other
Too much development
Loss of elementary schools
Traffic is a threat to walkability
Crime
Not shopping locally
Lack of diversity
Age of existing schools
Too many rental units
How can we best utilize these resources?
Open up the college to more types of students and the community
Empty nester courses at RMC
Better publicity of college cultural events
More publicity for all of the Town’s cultural events both internally and externally
Improving walkability to cultural sites
Economic Vitality
What types of commerce - including retail, offices, and industrial - do we already have throughout Ashland?
Retail, Restaurants, Banks, Auto dealers, Auto repair, Hair salons, Real Estate, Bike shop, Wine shop, Photographer, College, Motels, Warehouses, Mini storage, Insurance companies, Pet supplies, Used books, Agricultural supplies, Coffee houses, Custom cabinetry, Dentists and Doctors offices, chiropractor, physical therapist, Dry cleaners, Lumber supply, Jewelry, Landscape design, Pharmacies, Boat sales/service, Gas stations, Consignment shop, Mail service, Lawyers, Nail salons
What types of commerce would you like to see occur in Ashland?
Bowling Alley and similar entertainment
Art Gallery and space for artisans
High end clothing and shoe stores
Larger Ukrops or organic groceries or Co-op for locally grown produce
Boutique style shopping
Outdoor dance and bandstand and more performance space
Medical Clinic
Movie Theater
Shoe Repair
Hobby & Art Supply Store
High-end restaurants
Good Pub or Grill
Diner for Breakfast and Lunch
Are there needs that you have that cannot be met in Ashland?
Appliances/electronics
Cameras
Children’s shops
Medical specialists/urgent care
Specialty Foods
Non-chain family restaurants
Larger bookstore
High-end clothing/shoes
Would like to see the service businesses on the tracks return to retail
Senior Day Care
What do people shop for in Ashland and what do they shop for outside of Ashland, and is that the right mix?
In Town
Basic Groceries
Restaurants
Auto services
Other Services
Out of Town
Furniture
Specialty Grocery
Seafood
Boutique shopping
What types of commerce would you not like to see occur in the Town?
Adult Book Stores
Tattoo Parlors
Cigarette shops
Check cashing businesses
Pawn Shops
Large Malls
Strip development
Heavy traffic producing businesses
Do not want to loose all the trees to development
Named subdivisions
Cul-de-sac developments
What types of industrial uses would be appropriate or not appropriate for the Town?
Appropriate:
Clean industry
High paying jobs
Computer Service
Small energy efficient companies
Inappropriate:
Heavy Equipment
Truck Stops
Heavy polluting companies
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